PR NEWSWIRE AND NEWSCAST IN EUROPEAN DISTRIBUTION AGREEMENT

London, 22nd May 2002 PR Newswire, the world's leading corporate news distribution service, is to offer NewsCast's photography and image distribution services to its clients across Europe. It reflects the growing emphasis placed by the media on visual content to support the text in news releases.

NewsCast is the UK's leading business photography and image distribution service, with a creative team that includes Eamonn McCabe, former Guardian picture editor and award-winning photographer. This agreement will enable PR Newswire Europe to offer its press release distribution clients a set of complementary photography and image distribution services thereby strengthening its overall product offering

Vicky Unwin, Managing Director of PR Newswire Europe, said: "This agreement represents excellent news for our clients. It means we can offer NewsCast's first-rate photography and image distribution services combined with our powerful news distribution circuits. We believe this will significantly improve and increase our clients' visual coverage in the media to support the news releases we distribute."

Commenting on the deal Tim Melville-Ross, NewsCast's chairman, said: "Whilst NewsCast already works directly for over 70 of the UK's top 100 companies, I believe this agreement offers both companies considerable advantages as leaders in our respective fields. Our services are highly complementary and we are delighted to be collaborating with PR Newswire in this way."

ENDS

Notes to Editors:

Note to Editors: Photographs of Tim Melville-Ross and Vicky Unwin are available free of charge to the media at www.newscast.co.uk [Tel. +44 (0)20 7608 1000].

About PR Newswire
PR Newswire, http://www.prnewswire.com, is a primary source of immediate information for journalists, investors and the general public through its world-leading distribution services and online and broadcast production capabilities. Its dedicated newswire, Internet, satellite and fax network is capable of pinpoint or mass distribution to satisfy the growing global demand for breaking news, photos, audio and video directly from 40,000 organisations worldwide. Companies, industries and governments use PR Newswire to reach their audiences in more than 135 countries in 27 languages and to measure the outcome of their communications programs.

PR Newswire issues some 1,000 news releases daily to its distribution system, which encompasses more than 22,000 newsrooms, nearly 50,000 journalists through its media web sites, 1.4 million equities terminals and 3,600 web sites and online databases.

About NewsCast
NewsCast is an independent, privately-owned limited company, established in June 1999. It offers production and media distribution services directly to large companies as well as to leading PR agencies, and syndicates photographs on behalf of major business content producers including the Financial Times newspaper group. NewsCast's own production division deploys a worldwide network of business photographers covering a range of assignments for press, company reports, products, advertising, and sponsorship. Its corporate client list covers over 70% of the FTSE100 and includes names such as Diageo, AstraZeneca, Unilever, British Airways, and the Bank of England.

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