NEWSCAST TO SUPPLY BUSINESS IMAGES TO REUTERS

London, 22nd August 2002 NewsCast, the UK's leading business photography and image distribution service, has agreed a contract with Reuters - the world's leading news agency - whereby Reuters will distribute NewsCast's corporate news photographs to Reuters worldwide media client base (excluding the UK).

The deal enables Reuters to acquire live business news photographs from the UK's top producer of such content for distribution over the Reuters international wire network, thereby reaching into the news desks of all major international titles. NewsCast's clients will benefit from the extensive reach and immediacy of Reuters' network, whilst retaining the benefits of NewsCast's complementary worldwide distribution system that, in addition to major titles, reaches a vast number of smaller and trade titles with free of charge access to company-supplied (or commissioned) photos.

Monique Villa, Senior Vice President, Strategic Partnerships, Pictures, Sports, and Graphics at Reuters commented: "We consider NewsCast to be a professional and reliable source of business images and we are happy to add them to the service we provide to our media clients."

Philip Goldstein, NewsCast's managing director, said: "We are delighted to be working with Reuters and we are confident that both our corporate clients and Reuters media clients outside the UK will benefit from this arrangement."

ENDS

Notes to Editors:

About NewsCast
NewsCast is an independent, privately-owned limited company, established in June 1999. It offers production and media distribution services directly to large companies as well as to leading PR agencies, and syndicates photographs on behalf of major business content producers including the Financial Times newspaper group. NewsCast's own production division deploys a worldwide network of business photographers covering a range of assignments for press, company reports, products, advertising, and sponsorship. Its corporate client list covers over 70% of the FTSE100 and includes names such as Diageo, AstraZeneca, Unilever and British Airways, as well as major organizations including Lloyds of London and the Financial Services Authority.

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