Peroni Nastro Azzurro launches new global advertising campaign featuring World famous Icons in a new expression of Italian style. This beautiful new execution, entitled Blue Ribbon (the English translation for “Nastro Azzurro”), follows on from a series of much talked about campaigns including La Dolce Vita and Calendario. Peroni Nastro Azzurro is currently one of the fastest growing beer brands in the world and the fastest growing premium beer in the UK.