Press releases

NEWSCAST SECURES 3 YEAR CONTRACT WITH BRITISH AIRWAYS

London, 18th April 2002 British Airways has agreed a three-year contract with newscast for the provision of visual communications advice, news photography, and global image distribution services.

The international airline has been a newscast client for over two years and distributes its photographs to the worldwide media through newscast Online, the distribution service that is deployed by over 70 of the UK's top 100 companies as well as by many other leading organisations.

newscast's photographic team - led by former Guardian picture editor and award-winning photographer Eamonn McCabe - has been commissioned on many high profile media assignments including the introduction of flat beds to business class, the construction and opening of the British Airways London Eye, and the re-introduction of Concorde services following upgrades to the fleet of aircraft. The resulting photography was distributed to media titles worldwide and in each case achieved widespread press coverage.

Commenting on the new contract newscast's creative director, Stewart Goldstein said: "I am both proud and delighted that British Airways has agreed this deal. It puts a sensible commercial structure around our close working relationship and means newscast can think further ahead with the BA corporate communications team on potential initiatives."

Iain Burns, BA's head of corporate communications, said: "This contract represents an excellent deal and assures us of first class support in media-related photography and global distribution."

ENDS

Notes to Editors:

newscast is an independent, privately-owned limited company, established in June 1999. It offers production and media distribution services directly to large companies as well as to leading PR agencies, and syndicates photography on behalf of major business content producers.

newscast's own production division deploys a worldwide network of business photographers covering a range of assignments for press, company reports, products, advertising, and sponsorship. Its corporate client list covers over 70% of the FTSE100 and includes names such as Diageo, BT, Unilever, British Airways, and the Bank of England.

For further information:

Stewart Goldstein (Managing Director)
Telephone: +44 (0)20 7608 1000
Mobile: +44 (0)7881 955 039
E-mail: [email protected]

Tim Melville-Ross (Chairman)
Mobile: +44 (0)850 875482