The media environment is changing at a rapid pace

Today's increasingly complex and rapidly changing global news environment creates a challenge for every company to convey its corporate identity and communicate its messages effectively.

With over 25 years experience of being commissioned by national and international media, Newscast uses it unique position at the heart of the media to advise and guide corporate clients to achieve their media objectives, across broadcast, print and online channels.

Power of the Media

The media possesses the power to transform brands, lift companies, convey critical messages and reach important audiences. Importantly, news and feature media coverage achieves its reach in a way that typically holds more credibility, trust and greater influence with the end consumer than advertising.

Harnessing the power of the media requires intelligent strategic planning, a strong understanding and intimate connection to the key influencers within the network and an ability to execute plans to the highest standard. These are the skills and relationships that Newscast uses for the benefit of its corporate clients.

Achieving Media Coverage

As the media world changes, so do the challenges of obtaining media coverage and opinion.

The accelerated pace of information, images and changing stories has created an ever widening opportunity to deliver corporate messages, if these messages are created and delivered in the right way.

A typical national newspaper is bombarded daily with over 10,000 releases and up to 35,000 images, all hopeful of achieving coverage, but with little genuine chance of making any impression.

Newscast's unique position and daily contact with media organisations around the world provides corporate clients with a critical and important advantage.

In this evolving arena, Newscast has maintained a focused and results-oriented approach to its corporate work. We achieve for our clients through:
• Intimate knowledge and relationships with national and international media
• Tailored campaigns and media features that elicit the most relevant and newsworthy topics, targeted at the most respective media
• Positioning of news at an executive level, reaching key editors and journalists
• Use of news-agency position to encourage key contribution from key industry organisations and figures
 

The result of the above is superior coverage, across a wider and more influential media base.

At Newscast, we believe that effective media relations is very much about identifying the most appropriate stories at the outset - followed by an ability to tell these stories through multiple, impact full channels that reach appropriate target audiences.

Newscast's experience enables our team to articulate these important stories for our clients, presenting them in a way that is newsworthy, interesting to the audience and positive for the key messages of the company, brand or product behind them.