Management

Corporate news content is our business, and we can help you develop and exploit all the raw material at your disposal.

Refine your portfolio

newscast can undertake a comprehensive audit of existing media-related material and requirements, and make recommendations as to what is most suitable for media use and how it should be exploited. Gaps in the portfolio can be highlighted, and suggestions made for the commissioning of appropriate new material.

Match your material to audience preferences

A portfolio audit will consider the entire range of audience profiles for your corporate news material and earmark content in terms of style, format, and detail - for specific media categories. You can thus be confident that all opportunities for media coverage are fully exploited.

Prioritise your media targets

Every company has a different story, and every story a different potential audience, so it often makes sense to concentrate on a key interest group, media type, or geographical area, for a more focused impact. To help in this targeting, newscast maintains a database of over 250,000 named contacts worldwide in the press, television, online sites, and radio searchable by country, media type, organisation, contact name, or subject category.

Sell your story

As an accredited internet news agency, media users will recognise that your news content is from a reliable source. In addition, through our extensive network of media contacts, we can undertake a specific marketing role to maximise the media hit-rate for your corporate news item.